Vodafone: Service Champions

This case study describes how Vodafone India, the mobile communications company, encouraged employees to internalise the 'Happy to Help' philosophy that lay at the core of Vodafone's service promise.

Vodafone: Service Champions

OgilvyOne Worldwide Mumbai

Entry Information

Country where program ran: IndiaProgram start date: 10/04/11Program end date: 11/30/12Advertiser/Client Name: Vodafone IndiaProduct/Service Description:Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone's success in a...

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