Vodafone: Let the world see your logo

This case study shows how Vodafone Business Solutions (VBS), the business telecoms provider, generated fresh leads among Indian Small and Medium Enterprises (SME), despite being the last entrant into the market.

Vodafone: Let the world see your logo

OgilvyOne Worldwide Mumbai

Entry Information

Country where program ran: IndiaProgram start date: 08/14/12Program end date: 10/28/12Advertiser/Client Name: Vodafone IndiaProduct/Service Description: Vodafone Business Solutions (VBS) is part of Vodafone, one of the world's largest telecom service providers. VBS offers a range of telecom solutions for businesses of various sizes. From fixed and wireline to MPLS VPN lines, data and bulk sms, the company offers customised solutions for varying business needs.Category: Communications/Utilities (CU)

Strategy

Business problem

India is witnessing phenomenal spending on technology by...

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