Vodafone: Bringing alive the BlackBerry Boys on social media

This case study describes how Vodafone, the mobile communications group, increased usage for BlackBerry Messenger, the Internet-based instant messenger app, in India.

Vodafone: Bringing alive the BlackBerry Boys on social media

OgilvyOne Worldwide

Entry Information

Country where program ran: IndiaProgram start date: 03/10/2012Program end date: 04/05/2012Advertiser/Client Name: Vodafone IndiaProduct/Service Description:Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony...

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