IBM: CIOs cut out for lunch

This case study describes a business to business campaign by IBM, the technology company, which targeted chief information officers (CIOs) of medium-sized Australian businesses.

IBM: CIOs cut out for lunch

OgilvyOne Australia

Entry Information

Country where program ran: AustraliaProgram start date: 02/21/12Program end date: 03/01/13Advertiser/Client Name: IBMProduct/Service Description: IBM Managed Services – There are two ways your business can access IT products like storage, servers, data centres, security, etc. You can buy the hardware and/or software and install it in your own building. Or you can use a Managed Services supplier, like IBM, who will house, support, maintain and update the services for you remotely.Category: Information Technologies (IT)

Strategy

Business problem

The target...

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