Halebop: Bop to the top!!

This case study describes a campaign by Halebop, the Swedish mobile phone operator, which targeted young people in order to increase brand loyalty.

Halebop: Bop to the top!!

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Entry Information

Country where program ran: SwedenProgram start date: 01/01/12Program end date: 12/31/12Advertiser/Client Name: HalebopProduct/Service Description: Swedish mobile operator Halebop was born in the year 2000. After starting out as a pay as you go-operator, Halebop launched their first subscription in 2007. Despite being one of Sweden's established mobile operators today, Halebop have held on to their challenging position as a fighting brand, with a slim organisation, in an industry often described as the Formula one of marketing.Category: Communications/Utilities (CU)

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