Operation Smile: Stock an operating room

This case study describes a campaign for Operation Smile, an international charity that provides cleft lip and palate surgery, which sought to retain American and Canadian donors and increase their giving.

Operation Smile: Stock an operating room

Russ Reid

Entry Information

Country where program ran: United States and CanadaProgram start date: 02/24/12Program end date: 06/24/12Advertiser/Client Name: Operation SmileProduct/Service Description: Operation Smile is an international charity that sends teams of medical volunteers to provide free cleft lip and cleft palate surgeries for children around the world. Most of the medical equipment and supplies are donated by partner companies, and gifts from donors are needed to ship these vital supplies and equipment to equip operating rooms for surgeries.Category: Not-For-Profit (NFP)

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