Audi: The first email test drive
CP Proximity
Entry Information
Country where program ran: SPAINProgram start date: 12/03/12Program end date: 01/01/13Advertiser/Client Name: Volkswagen-Audi España S.A.Product/Service Description: Audi. Premium brand in the automotive market, characterized by always being at the forefront of technology.Category: Automotive (AU)
Strategy
Business problem
Audi's positioning is based on the constant innovation of its vehicles. In recent years, this position has solidified with the launch of numerous technological innovations which Audi hopes will establish it globally as the most innovative and sustainable brand in 2020. These...