DNB: Supersave

This case study describes a campaign in Norway for DNB, the financial services company, that launched a new savings product.

DNB: Supersave

TRY Reklamebyrå AS

Entry Information

Country where program ran: NorwayProgram start date: 09/01/12Program end date: 12/31/12Advertiser/Client Name: DNBProduct/Service Description: Savings Agreement / Private Market Monthly savings – fixed amount, decided by the customer Default product: SuperSaveCategory: Financial Products and Services (FPS)

Strategy

Business problem

Norwegians don't like postponing consumption, and putting aside money "for a rainy day" has never been typically Norwegian – and their lack of savings has stood in sharp contrast to their willingness to take up loans. This in spite of the best efforts...

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