PNOzorg: Boring guys
TBWA\Neboko Downtown
Entry Information
Country where program ran: The NetherlandsProgram start date: 11/15/12Program end date: 12/15/12Advertiser/Client Name: PNOzorgProduct/Service Description: PNOzorg provides health insurance services. The company was created from a pensions provider for employees in the public broadcasting industry in the Netherlands, to whom they also started offering health insurance.Category: Insurance (IS)
Strategy
Business problem
Specific Dutch contextAll residents of the Netherlands over the age of 18 are required to purchase basic health insurance for themselves and their families. In 2006, the health insurance market...