Chicago Shakespeare Theater: George & Will come to life
Iris Mobile
Entry Information
Country where program ran: USAProgram start date: 09/16/12Program end date: 11/11/12Advertiser/Client Name: Chicago Shakespeare TheaterProduct/Service Description: Leo Burnett and Iris Mobile kicked off fall production of "Sunday in the Park with George", a musical based on the famous painting by George Seurat, "Sunday on La Grand Jatte". The main goal of the campaign was to promote the musical and drive ticket sales for the Chicago Shakespeare Theater.Category: Publishing/Entertainment (PE)
Strategy
Business problem
Chicago Shakespeare Theater needed...