Chicago Shakespeare Theater: George & Will come to life

This case study describes a campaign by the Chicago Shakespeare Theater which used a creative stunt to promote a musical and drive ticket sales, with a limited budget.

Chicago Shakespeare Theater: George & Will come to life

Iris Mobile

Entry Information

Country where program ran: USAProgram start date: 09/16/12Program end date: 11/11/12Advertiser/Client Name: Chicago Shakespeare TheaterProduct/Service Description: Leo Burnett and Iris Mobile kicked off fall production of "Sunday in the Park with George", a musical based on the famous painting by George Seurat, "Sunday on La Grand Jatte". The main goal of the campaign was to promote the musical and drive ticket sales for the Chicago Shakespeare Theater.Category: Publishing/Entertainment (PE)

Strategy

Business problem

Chicago Shakespeare Theater needed...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands