Chill Out: Pencil Case

This case study describes a campaign by Chill Out, a German not-for-profit organisation, which aimed to raise awareness among school headteachers of how vulnerable some children are to addiction.

Chill Out: Pencil Case

Wunderman Germany

Entry Information

Country where program ran: GermanyProgram start date: 01/15/13Program end date: 02/15/13Advertiser/Client Name: Chill out E.V.Product/Service Description: Not-for-Profit: Programs generated by a not-for-profit organization, such as charitable foundations, cultural institutions, trade associations or political/advocacy groups. Includes fundraising, public health and safety, public service and social action educational programs.Category: Not-For-Profit (NFP)

Strategy

Business problem

An alarming study claimed that addiction begins earlier today than ever before. In most cases, children "learn" addiction because one of their parents is addicted. Unfortunately, schools contribute very...

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