Food For The Poor: A Stitch and a Prayer
Entry Information
Country where program ran: United StatesProgram start date: 10/01/12Program end date: 02/01/13Advertiser/Client Name: Food For The Poor, Inc.Product/Service Description: Food For The Poor's "A Stitch and a Prayer" campaign was a multi-channel appeal. It utilized a dollar-for-dollar match offered by partners of Food For The Poor, to raise funds to build homes for the poor in Nicaragua, Honduras and Jamaica.Category: Not-For-Profit (NFP)
Strategy
Business problem
"A Stitch and a Prayer" appeal focused on the miserable conditions of the...