Food For The Poor: A Stitch and a Prayer

This case study describes a direct mail campaign in the US for Food For The Poor, a not-for-profit international relief and development organisation.

Food For The Poor: A Stitch and a Prayer

Entry Information

Country where program ran: United StatesProgram start date: 10/01/12Program end date: 02/01/13Advertiser/Client Name: Food For The Poor, Inc.Product/Service Description: Food For The Poor's "A Stitch and a Prayer" campaign was a multi-channel appeal. It utilized a dollar-for-dollar match offered by partners of Food For The Poor, to raise funds to build homes for the poor in Nicaragua, Honduras and Jamaica.Category: Not-For-Profit (NFP)

Strategy

Business problem

"A Stitch and a Prayer" appeal focused on the miserable conditions of the...

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