Tip Top: Feel Tip Top
Colenso BBDO/Proximity New Zealand
Entry Information
Country where program ran: New ZealandProgram start date: 10/15/12Program end date: 03/25/13Advertiser/Client Name: Fonterra Brands (Ltd) Tip TopProduct/Service Description: Tip Top is New Zealand's No 1 ice cream brand, with more than 125 product SKUs ranging from tub and scoop flavours to delicious novelty ice creams. Tip Top is sold in almost every grocery retailer, as well as convenience and route channels throughout New Zealand.Category: Consumer Products (CP)
Strategy
Business problem
Tip Top is the only local brand...