Thinking Human: Permission based mobile marketing can help lead the way
Mihai Vlad
People are mobile, and mobile is part of who they are. Our growing identification with and dependence on mobile devices was first captured in Personal, Portable, Pedestrian (Ito, 2005), a milestone book written by Mizuko Ito, a renowned cultural anthropologist at Keio University in Japan, together with Daisuke Okabe and Misa Matsuda.
In this work Ito and her colleagues outlined the pivotal importance of the mobile phone. This conclusion is based on their observation that mobile is personal(we customize our mobile devices and...