Retail 2.0: Leveraging Smart Tags Intelligently
Gary Schwartz
Abstract:
We are moving from Retail 1.0 to Retail 2.0, and there are profound implications across the ecosystem. Retail 2.0 is about harnessing mobile to understand and improve how people shop. Shoppers are natively impulse consumers, and the phone has become a shopping aid, helping shoppers be more effective impulse buyers.
Introduction
We are moving from Retail 1.0 to Retail 2.0 and there are profound implications across the ecosystem. Indeed, the reality of a connected shopping experience with smartphones at the center may not be far off.
Retail 2.0 is about harnessing...