Competitive Strategies in Korea Mobile Television Markets: A Comparative Analysis of Mobile Operators and Television Broadcasters

Sylvia M. Chan‐Olmsted, Sangwon Lee and Heejung Kim

This paper examines the competitive strategies in the South Korean mobile television market between two leading contenders, TV broadcasters and mobile phone service providers.

Competitive Strategies in Korea Mobile Television Markets: A Comparative Analysis of Mobile Operators and Television Broadcasters

Sylvia M. Chan-Olmsted, Sangwon Lee and Heejung Kim

Abstract:

This paper examines the competitive strategies in the South Korean mobile television market between two leading contenders, TV broadcasters and mobile phone service providers. Specifically, the differences in adopted strategies between the two sets of competitors and factors affecting these strategic behaviors are scrutinized. The nature of rivalry between the two historically separated competitors offers insight on how firms with inherently different resources, industry conditions, and business models might compete in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands