Answering the Needs of Mobile Searchers: An Analysis of the Context and Intentions Unique to Mobile Information Access

Sara Camden

The vast divide between data access in mobile versus desktop environments creates the need for a whole new thought process when it comes to providing content of value and marketing initiatives that drive response on mobile.

Answering the Needs of Mobile Searchers: An Analysis of the Context and Intentions Unique to Mobile Information Access

Sara Camden

Abstract:

The vast divide between data access in mobile versus desktop environments creates the need for a whole new thought process when it comes to providing content of value and marketing initiatives that drive response on mobile. The margin for error when it comes to mobile is dramatically lower giving content creators and marketers one shot to get their messaging right. The good news is that when the right message is perfected for the appropriate target audience, the level of...

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