Exploring the Use of Mobile Phone Technology in Marketing Airline Services in Egypt
Hossam Samy
Abstract:
This paper is exploratory research that highlights the use of mobile phone technology in airline marketing in Egypt. Airlines are currently investing in the field of mobile commerce as a way to exploit the opportunities offered by this new wave technology. Mobile marketing is expected to be a key player in airline operations in the next five years. The spreading use of m-commerce in air travel will vary between markets according to aspects related to consumer behavior and attitude. This paper highlights the opportunities...