Mobile marketing and the value of customer analytics
Cameron DowSAS Canada and Latin America, Canada
Introduction
It is often the first thing we look at in the morning and the last thing at night. Our mobile devices have become arguably the most relied upon item we own, and for many people the thought of losing it is terrifying. As the only communications medium many of us carry with us all day, the mobile device is a powerful tool for marketers looking to break through advertising noise and get their message heard.
By 2014, mobile is expected to overtake desktop...