Using Neuromarketing to Discover How We Really Feel About Apps
Melody Adhami Plastic Mobile
Introduction
While moving out of its adolescence, mobile is still the new kid in town in the digital playground. But its growing global ubiquity has seen it garner more and more attention from brands taking to the idea of connecting with their customer anytime, anywhere.
As a result of its increasing consumer adoption, an increasing amount of research has been conducted to determine what business opportunities mobile presents as an added channel for driving revenues through m-commerce. While the quantitative data created and consumed every...