Hennessy asks millennials to find "The Wild Rabbit"
Stephen WhitesideWarc
Few brands boast the history or iconic status of Hennessy cognac. Founded in 1765 and produced in the city of Cognac itself, the drink has long been associated with class and sophistication. Such is its cachet and crossover success that – in more modern times – it has featured in a huge number of songs by rap and hip-hop artists such as Eminem, Tupac, The Notorious BIG and Dr Dre.
In reflection of this heritage and innate appeal, Hennessy is the fifth-largest player in the global super-premium spirits category...