Health Promotion Agency: The Journal - Three Years of Changing Behaviour & Saving Lives
Campaign details
Category: Sustained SuccessAgency: DraftFCB New ZealandClient: Health Promotion Agency
Summary
In 2010 The Journal was recognised at the New Zealand Effie Awards for outstanding launch results. In 2011, it continued to exceed expectations, and was awarded the Most Effective Campaign that year.
Now three years on from its launch, the National Depression Initiative (NDI) campaign is demonstrating it was truly built to last.
The campaign, which includes the John Kirwan TV Commercial, depression.org.nz, and The Journal, has...