Frucor Beverages: V Brand
Campaign details
Category: Sustained SuccessAgency: Colenso BBDO/Proximity New ZealandClient: Frucor Beverages Ltd
Summary
Launched in 1997, V has grown into a true power brand in New Zealand. But in 2007, V discovered both market share and penetration were in decline; the brand had lost touch with its core consumer, youth aged 18-24.
Utilising insights from research, Colenso BBDO/ Proximity New Zealand launched a new strategy to do amazing things with V Energy that would start conversations and provide consumers with real brand interactions.
Since then V has managed to accelerate the...