Amnesty International NZ: Trial by Timeline
Campaign details
Category: Limited Budget: Less than $300,000Agency: Colenso BBDO/Proximity New ZealandClient: Amnesty International NZ
Summary
In a country as fortunate as New Zealand, Amnesty International is a movement understood and supported by just a few.
To increase awareness and support, Amnesty wanted to give New Zealanders a first-hand experience of life in countries where human rights aren't afforded.
So they created Trial by Timeline – an application that interrogates your Facebook Timeline and shows you what your behaviour could have cost you in other countries around the world,...