Westpac: Still Flatting?
Campaign details
Category: Consumer ServicesAgency: DDB GroupClient: Westpac
Summary
By being disarmingly truthful about money and encouraging consumers to 'Start Asking', Westpac cut through the clutter and delivered an outstanding campaign ROI of $5 for every $1 spent back to the business. Unable to rely on risky high loan-to-value ratios and unable to lead the market with the lowest rates, Westpac had to rely on a refreshing approach to advertising to capture the attention of new customers.
Key learnings
Bank advertising often portrays the ideal. In housing terms this means the ideal...