The media outlook in India: Views from the CII Big Picture Summit

Preeti Chaturvedi

This event report discusses the future trajectory of India's media and entertainment sector. Figures from PricewaterhouseCoopers and the Confederation of Indian Industry suggest revenues are likely to double by 2017, with most channels seeing increases on this measure.

The media outlook in India: Views from the CII Big Picture Summit

Preeti Chaturvedi

Companies active in India's media and entertainment (M&E) sector have good reason to be optimistic, as the category is pegged to see growth from Rs965 billion ($15.5bn) in 2012 to Rs2,245 billion ($36.1bn) in 2017. Television and the internet are likely to be the main drivers of this process, as small screens enhance their market share at the expense of cinema and – as has been the case in other nations across the world – print media titles.

"The share of revenue of print media in...

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