The drivers of digital media use in Asia: Findings from Social Media Matters

This event report looks at the drivers of digital media use in Asia. Research on the Chinese market shows the internet has a highly-distinctive character in the country.

The drivers of digital media use in Asia: Findings from Social Media Matters

Low Lai Chow

Understanding an audience of 600 million people is no simple task, but it is the very challenge facing brands that want to engage members of China's burgeoning online community. Size, however, is not the only problem, as the digital space in the world's most populous nation also has a truly distinctive character.

"China is a very unique market," Sam Flemming, founder and president of CIC, the analytics firm, told delegates at the second annual Social Media Matters conference, which took place in Hong Kong...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands