Media trends in Latin America: Mobile, outdoor and digital
Stephen WhitesideWarc
While the rise of digital media led to considerable anxiety among marketers across the US and Western Europe, this has rarely been the case in Latin America. As the uptake of social networks and connected devices occurred directly alongside an increase in disposable income, shoppers have become more empowered, and brands are making the most of such innovative communications platforms after years spent struggling with low budgets and limited advertising options.
In evidence of this, a survey by Telefonica and The Festival of Media LatAmfound 70%...