10 trends in Latin America
Trendwatching.com
Latin America is embracing technology, education and entrepreneurialism and consumers are welcoming brands as agents of social transformation. A Trendwatching.com report from its São Paulo office gives pointers to any brand operating, or planning to, in the region
The consumer market is growing rapidly throughout Latin America. And one thing has been rising faster than income for consumers in South and Central America, and that's their expectations. Fuelled by rising incomes and greater access to information, the region's rapidly emerging and expanding consumer class is demanding, yet optimistic, about new brands, products and experiences....