Find the right social data

This article discusses the problem of social listening tools which are unable to correctly analyse the human emotions expressed, how tools are developing to allow this to happen, and what value this kind of tool offers to brands wishing to understand campaign ROI.

Find the right social data

Amy AveryProximity North America

Coding conversations by emotion has always been a challenge but now tools such as Social Emotion Score can more accurately reflect the impact of social conversations on sales.

Talk of Big Data is everywhere. And with what seems like a new social platform launching every day, the concept hits home as analysts wade through piles of data. The first response to Big Data seems to be using every bit of data to make communications more useful, but I find that the key is actually simplicity. Or Red Data: the concept...

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