Mythbuster: Nostalgia for a past that never was

This article questions the commonly held belief that people are getting busier, working longer hours, and spending less time with their families.

Mythbuster: Nostalgia for a past that never was

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like nostalgia for a past that never was.

Marketing and advertising people can talk a great deal of nonsense at the best of times. But if you want to hear them at their worst, then ask them to talk about social trends. The average social trends presentation is, we've found, a heady mix of the obvious, the irrelevant and the blatantly false.

Recently we found ourselves listening...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands