Mythbuster: Nostalgia for a past that never was
Les Binet and Sarah CarterDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like nostalgia for a past that never was.
Marketing and advertising people can talk a great deal of nonsense at the best of times. But if you want to hear them at their worst, then ask them to talk about social trends. The average social trends presentation is, we've found, a heady mix of the obvious, the irrelevant and the blatantly false.
Recently we found ourselves listening...