IAB Future Trends Volume 3: Real time goes mainstream
Stuart Aitken
Contents
A minority no more Discussing a Minority Report style future may be a well worn cliche in advertising circles. But what happens when this future becomes the norm asks Tim Elkington, Director of Research & Strategy at the IAB.
No longer the preserve of online Anna Watkins, Managing Director and Head of Digital at Initiative, explores key trends that herald a move by traditional media channels towards a programmatic buying model.
Media becomes empatheticRohan Tambyrajah, Global Innovation...