IAB Future Trends Volume 1: The living room of 2015

Stuart Aitken, Ryan Garner, Xavier Obon, Dan Calladine, Arno Hummerston, Oli Newton, Tim Elkington and Alison Sprague

This report describes advances in technological devices, their potential impact on 'the living room of the future', and what this means for advertising.

IAB Future Trends Volume 1: The living room of 2015

Stuart Aitken

Contents

  • Current and future device usage in the UK Ryan Garner, Associate Director at GfK Digital Technology, looks at how ownership of devices is changing and assesses the impact this will have on subsequent media consumption.

  • How increased ownership will impact on behaviourXavier Obon, Director of Emerging Platforms at JWT, argues that as families' ownership of technology increases, the key to understanding new behaviours won't be based around the number of devices owned but how all these devices interact with each other....

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