The Sound of Big Data: Understanding a day in the life of a sound listener
Nadines Guhlich, Rey FarhanSoundCloudAlistair HillDevice Research
Introduction
At SoundCloud we need to make data-driven decisions if we want to correctly respond to the changing conditions we face as a fast-growing start-up. We need insight into how, when, where, what and why people are listening to online on our platform. Our challenge is to combine the vast amount of online "Big Data" we collect about people's online personas against what is not available online, such as their offline habits, motivations, and...