Speaking the Language of Research: Why languages matter when conducting global research

Nikki Lavoie

This paper discusses issues around conducting research in non-native languages to cut costs in cross-cultural studies and argues that the downsides of this approach outweigh the benefits.

Speaking the Language of Research: Why languages matter when conducting global research

Nikki LavoieSky Consulting

Introduction: The rise of the English-only approach to international research

Research across borders

Globalization in the world of commerce is nothing new; however, as companies start to understand the value and importance of reaching multiple markets and as ease of communication with the world at large continues, we, as researchers, find ourselves in a precarious position: trying to simultaneously discover cultural nuances and to amalgamate them into a common, global understanding. With this complex need for broader reach across diversified markets and consistent, robust...

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