A Whole New World: A new and valuable platform for market research
Daranee Charoen-RajaparkGfK MarketWise
Introduction
Thailand has recently undergone one of the most difficult periods in its history as a result of political conflict and societal divisions in the past five years. Although the country has suffered through this upheaval, a positive development that emerged is a new civil consciousness among the Thai people and an increased desire among them to play a role in the development of Thailand. One group of such private citizens calling themselves the Khon Thai Group (Thai People Group) came to our company...