Big Data = Big Problems?
Jason Mander
5 key take-outs for marketers
- Consumers want to be individual – but they want collectivism that bit more. We call this unique belonging
- The idea of personalised content is, for the time being at least, preferable to the reality
- The risk with Big Data is that it takes consumers down too personalised a route, away from the crowd
- We like marketing where there are enough likes, affirmations or interesting brand connections within. We want to share things with people who are like us.
- Brands need to...