Reviews of market drivers of new product performance: Effects and relationships

This study adopts a meta-analytic approach to review the performance effects of the market predictors of new product performance and their structural relationships.

Reviews of market drivers of new product performance: Effects and relationships

Kuen-Hung Tsai

National Taipei University

Chi-Tsun Huang

National Kaohsiung First University of Science and Technology

Mu-Lin Tsai

Takming University of Science and Technology

Introduction

Understanding the market drivers of new product performance is an important issue in market management. The volume of scholarly research on this issue has exploded over the past three decades. Several researchers have consolidated the empirical findings in the new product literature to assess the generalisability of the relationships among the market predictors and new product performance (e.g. Henard & Szymanski 2001; Pattikawa et al....

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