The Fire Starter and the Brand Steward: An Examination of Successful Leadership Traits for the Advertising-Agency Creative Director
Karen L. Mallia
University of South Carolina
Kasey Windels
Louisiana State University
Sheri J. Broyles
University of North Texas
Management slant
- Three primary types of skills were demonstrated by successful creative directors: creative expertise, strategy expertise, and soft skills (relational and inter-personal communication skills).
- Most successful creative directors are charismatic and provide inspiration as they motivate and guide, sell creative work, and build the culture of the creative department.
- The creative director must be...