UNHCR: Dilemmas

This case study explains how the United Nations High Commissioner for Refugees (UNHCR), the international government organisation, sought to change perceptions of refugees by telling individuals' stories.

UNHCR: Dilemmas

Client: United Nations High Commissioner for RefugeesBrand: UNHCRAgency: Young & Rubicam Group GenevaCategory: Small BudgetCountry: Switzerland

People don't understand the refugee issue. They often mistake refugees for migrants, immigrants and in the worst cases, criminals, loafers and beggars. But once people understand that no one chooses to become a refugee and these people are unwilling victims of war, tyranny and natural disasters, they soon realise and actively accept that refugees deserve sympathy, understanding and help.

United Nations High Commissioner for Refugees (UNHCR) is committed long-term to the central theme...

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