Canadian Tourism Commission: Upgrade to Canada
Client: Canadian Tourism CommissionBrand: Canadian Tourism CommissionAgency: OMD International & Gutenberg NetworksCategory: Leisure & EntertainmentCountry: United Kingdom
For CTC (Canadian Tourism Commission), the mission is clear: to harness Canada's collective voice promoting their country around the globe.
Canada has developed over a hundred 'Signature Experiences' that are featured within consumer campaigns and trade communications. It ranks third as the most visited destination among key long haul competitors with the number of French and German visitors remaining constant over the past decade.
Barriers to purchase such...