VisitScotland: Brave

This case study describes a campaign by VisitScotland which sought to harness interest in Scotland generated across Europe by the Disney/Pixar animated film 'Brave'.

VisitScotland: Brave

Client: VisitScotlandBrand: VisitScotlandAgency: Geometry GlobalCategory: Leisure & EntertainmentCountry: Germany

The majority of travellers are keen to visit Scotland but because they know its natural and cultural assets will still be there next year, and the next, there's no great urgency to plan a trip now. The ongoing challenge for VisitScotland (VS) is therefore to bring Scotland as a travel destination front-of-mind.

When the release of Disney•Pixar's "Brave" was announced, VS immediately saw a golden opportunity to work with Disneymedia+, leveraging the film's Scottish setting, global appeal and large footprint...

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