Model Makers Fair Vienna: Stratos Jump

This case study explains how the Vienna Model Makers Fair used the buzz around another large social media event to maximise a small budget.

Model Makers Fair Vienna: Stratos Jump

Client: Reed Messe ViennaBrand: Model Makers Fair ViennaAgency: Ogilvy & MatherCategory: Most effective use of social media marketingCountry: Austria

The Vienna fair currently competes with 33 model making fairs. The premier fair is in Leipzig with approximately 100,000 visitors and a media budget of €86,000. The Vienna fair is "David" compared to Leipzig's "Goliath" with 25,000 visitors and a media budget of only €1,200.

Vienna needed to create buzz with richness of ideas and creativeness. That buzz should boost the relevance and popularity of the...

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