The last word from the East: The drama comes to marketing
Barney LoehnisOgilvy & Mather
The mobile revolution has been in full drive for the past decade with transformational impact in almost every sphere of life especially in Asia; but just not yet in conventional marketing.
After a decade of pushing mobile marketing towards the mainstream in markets like India and China, I finally understand that there will be no 'ah ha' moment for mobile marketing and no tipping point in media investment.
The fact is that the mobile device has already transformed our lives and society. It has...