Books that influenced me
Sarah ToddGeometry Global UK
Sarah Todd is CEO of Geometry Global UK, WPP's combined activation agency. It now houses the following agencies: G2, OgilvyAction and JWTAction. Todd was previously chief executive of G2 Joshua.
1. Lovemarks by Kevin Roberts, published by Powerhouse Books, 2004
This is a great read from the CEO worldwide of Saatchi & Saatchi. Roberts explores the mysteries behind unwavering customer loyalty, concluding that this is down to love and the consumer's emotional connection with a brand. I spent eight years as part of the Saatchi family and his ideology that...