Big Data: P&G says thank you to moms

Using the example of P&G in China, this article argues that there are five key planning processes for applying Big Data techniques to media communications.

Big Data: P&G says thank you to moms

Ashish Williams, Gary Tan and Win HuangMediaCom China

There are five key planning processes for applying Big Data techniques to media communications and MediaCom China's work with P&G for the London Olympics put all these stages into action.

Big Data will transform the marketing and advertising industry. Clients, agencies and vendors are all talking about Big Data in some way or another. In this article, we want to demonstrate how it can deliver enhanced insight, efficiency, integration and content that truly connects with target consumers.

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