Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India

This case study describes how Mediker, a brand synonymous with anti-lice treatment for kids, targeted mums in rural India with a new brand message.

Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India

Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla

Campaign details

Brand owner: MaricoAgency: BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, and School Health Annual Report Programme (NGO)Brand: Mediker Anti-Lice TreatmentCountry: IndiaChannels used: Branded content, Events and experiential, Mobile and apps, Public relations, Radio, Word of mouth and viralMedia budget: 5 - 10 million

Executive summary

Mediker, a brand synonymous with anti-lice treatment for kids, was targeting mums in rural India. Traditionally positioned...

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