Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India
Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla
Campaign details
Brand owner: MaricoAgency: BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, and School Health Annual Report Programme (NGO)Brand: Mediker Anti-Lice TreatmentCountry: IndiaChannels used: Branded content, Events and experiential, Mobile and apps, Public relations, Radio, Word of mouth and viralMedia budget: 5 - 10 million
Executive summary
Mediker, a brand synonymous with anti-lice treatment for kids, was targeting mums in rural India. Traditionally positioned...