Fevicol: The Ultimate Bond – 20 years and still going strong
Nirav Parekh
Campaign details
Brand owner: Pidilite IndustriesAgency: Ogilvy & MatherBrand: FevicolCountry: IndiaChannels used: Branded content, Cinema, Magazines – business, trade, Magazines – consumer, Newspapers, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Public relations, Radio, Sponsorship – event or property, Sponsorship – media, TelevisionMedia budget: Over 20 million
Executive summary
This is the story of how, over 20 years, Fevicol, a brand of glue used for making wooden furniture, became part of the...