When Nescafé Sunrise owned the most momentous morning of the year in Tamil Nadu
Bhakti Malik
Campaign details
Brand owner: NestleAgency: McCann Worldgroup IndiaBrand: Nescafe SunriseCountry: IndiaChannels used: Events and experiential, Newspapers, Outdoor, out-of-home, Radio, TelevisionMedia budget: 1 – 3 million
Executive summary
Nescafé Sunrise, the filter-coffee brand whose name itself was rooted in mornings, was finding its position recede in the quintessential morning-consumption occasion of Tamil Nadu households. In a duopoly instant-coffee (IC) market, Hindustan Unilever's Bru had built much stronger filter-coffee credentials for its IC product by...